Think of It as a Brand-by-Numbers Kit
Every Company Of One program provides a simple, step-by-step process for applying key branding principles to your specific situation. So, once we’re done, you not only understand what all these terms really mean, but more importantly, what they can mean for you.
- Your Brand
It all begins with a name. What does your “brand” say about you?
- Core Competencies
When people ask “What do you do?” what do you say? Your occupation is not what you do.
- Brand Attributes
Every brand has certain characteristics attached to it. How do you do what you do? How do you do it differently?
- Brand Identity
Whether you’re a software developer or stay-at-home mom, you have “customers.” What do they think you do?
- Brand Promise
The pivotal question every prospect asks is “What will you do for me?” Your answer not only influences your success, but impacts your brand identity.
- Brand Loyalty | Brand Equity
Brand Loyalty is a measure of how willing someone is to do business with you again. Brand Equity is a measure of how much they’re willing to invest in order to do business with you in the first place.
- Brand Vision
Who do you want to be? What do you want to do? Whatever your answer, keep it simple – but specific.
- Brand Strategy
There are two basic methods of becoming the professional you really want to be: Modeling and Remodeling.
- Brand Statement
This is where we bring it all together to create a summary of all that you are and all that you offer. In sales it’s your Elevator Speech. In marketing it’s your Brand Statement.